Free Internet? Here is Google's Zero Rating
Emerging markets are
receiving lot of attention on software and hardware. Companies are trying to
increase internet penetration in underdeveloped areas. One of the roadblocks
faced by the companies, is the data cost. It is relatively higher in the
underdeveloped areas or countries. With budget smartphones entering these
markets the data costs are not going down making the paralysing the entire
effort. Thanks to the companies like Google with Project Loon, Facebook with
Internet.Org and other projects like Outernet, the challenge of data cost can
be taken care off.
With Google’s Zero
Rating approach, it is planning to reduce or eliminate data cost for specific
apps like Facebook and Whatsapp. Google has asked developers in the emerging
markets about the possibilities in Zero Rating. It is still not clear whether
or not has approached the local carriers for the same.
Googles’s Zero Rating is
expected to see the same sunlight with Android One already Launched in these
markets. The entire Concept might not go down well with those who advocate for
Net Neutrality.
Three principles of Net
Neutrality:
Rule 1: All sites must be equally
accessible: ISPs and telecom operators shouldn’t block certain sites or
apps just because they don’t pay them. No gateways should be created, in order
to give preferential discovery to one site over another.
Rule 2: All sites must be accessible at the same speed
(at an ISP/telco level): This means no speeding up of certain sites
because of business deals. More importantly, it means no slowing down
(throttling) of some sites.
Rule 3: The cost of access must be the same for all
sites (per Kb/Mb or as per data plan) This means no “Zero Rating”. In countries
like India, Net Neutrality is more about cost of access than speed of access:
all lanes are slow.
Source - medianama.com